Mark

clickmassage.click






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clickmassage.click emphasizes "digital materiality" and invisible labor by placing a series of online ads on different websites. Clicking an ad can be physically felt on vibrating mattresses that are placed in the gallery space.

The person clicking the ad is not aware of the consequence, that his/her labor is being used for secondary means, in this case to massage the visitors of the gallery.

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clickmassage.click emphasizes "digital materiality" and invisible labor by placing a series of online ads on different websites. Clicking an ad can be physically felt on vibrating mattresses that are placed in the gallery space. The person clicking the ad is not aware of the consequence, that his/her labor is being used for secondary means, in this case to massage the visitors of the gallery.

A parallel can be connected to the last U.S. election and the Cambridge Analytica scandal, where unsuspected users gave their and their friends private information to marketing company by downloading a personality survey. These information was in the end used to micro target and manipulate individual opinions and finally the outcome of election results.